Built to make the invisible visible.

Doomscrolling, binge-watching, compulsive checking — these aren't just bad habits. They are patterns encoded in neural circuitry.

Most people understand addiction in abstract terms. They know it "affects the brain," but that abstraction makes it easy to dismiss — in others and in themselves. This tool exists to close that gap: to turn data and research into something you can rotate, cross-section, explore, and understand. Whether you're a clinician, a student, or someone simply trying to understand different habits, this tool gives you a shared visualization for conversations that matter.

Background information

The mesocorticolimbic system comprises the Ventral Tegmental Area (VTA) found in the midbrain, the hippocampus, the Nucleus Accumbens in the basal ganglia, and the prefrontal cortex. The main neurotransmitter in the system is dopamine. The ventral tegmental area is the area from where neurons project dopamine to later areas in the brain. In the mesocorticolimbic system, dopamine is implicated in learning and behavior. The nucleus accumbens in the basal ganglia is responsible for associating reward behaviour and learning. The hippocampus is responsible for forming long-term memories, which are associated with the reward stimulus. The prefrontal cortex is responsible for several functions that are considered higher cognitions, for decision-making and suppressing unwarranted activity, and making decisions based on memory.